What is Campaign Checkup?
Campaign checkup is a free online service based on Uplift Modeling that enables you to check on the health of your last campaign, uncovering budget savings & incremental revenue ...read more
How does Uplift work?
Uplift modeling is a way of predicting the difference an action makes to the behaviour of someone. Typically, it is used to predict the change in purchase probability, attrition ...read more
What will Uplift do for me?
Understanding that greater marketing ROI can be gained by targeting fewer in your database helps you to adjust future campaigns so budget spend is less and responses greater. Other ...read more
For Marketers & Students
Yes Virginia, it does mean better marketing ROI
There is nothing new to a ‘push for better marketing ROI’. What is new is the criticality of ret. […] read more...
Comments: Interesting, are marketers left or right brain people? Even if I am not very numbers-savvy can I use. […] read more...
For Direct Marketers
The campaign wastage you didn’t have to have
Every day direct marketing is literally chasing customers out the door – OK, so not literally (itâ. […] read more...
Comments: I quite like the idea of envelopes running rampant! This is kind of a scary thought though, from you. […] read more...
Analytics & Statistics Professionals
When you need more than response models
Today’s sophisticated analytical approaches have proven to deliver increasingly better results. Bu. […] read more...
Comments: Today’s sophisticated analytical approaches have proven to deliver increasingly better results. Bu. […] read more...