What is Campaign Checkup?

 

Campaign checkup is a free online service where marketers and direct marketing professionals can check on the health of their last campaign, uncovering budget savings and incremental revenue hiding within the campaign. With the input of just a few pieces of campaign data, a Campaign Checkup report will be generated for your campaign so you can see the potential impact to your campaign results.

Campaign-Checkup-Example-ReView a Campaign Checkup Example Report.

 

Improve response and uplift
Only four pieces of data is required to determine the portion of the campaign target market that responds to your communication and takes action and those who your message is wasted on.

The four pieces of data:

  1. number in the treated group
  2. percentage response [or retained if a retention effort] from treated group
  3. number in the control group
  4. percentage response [or retained if a retention effort] from control group

Take a Campaign Checkup now.

 

Improve marketing ROI
With additional campaign financial data an indication of potential annual budget savings and incremental revenue can be provided.

Again just four pieces of data is required:

  1. cost of communication
  2. cost to fulfil response
  3. financial benefit to your organisation from each converted response
  4. percentage of your annual direct marketing the campaign represents

Discover your potential marketing campaign ROI today.

 

Powered by Portrait
Campaign Checkup is powered by Portrait Software’s Uplift Optimizer. Uplift Optimizer automatically corrects serious distortion that credits each campaign when it shouldn’t and completely ignores the campaign’s negative impacts (such as triggering attrition) Uplift is an add-on to existing analytics environments.

Read more about how Uplift works here

For more indepth information, read the white paper ‘Optimal Targeting Through Uplift Modeling: Generating higher demand and increasing customer retention while reducing marketing costs’ – download it here .