Resources

Note: some of the resources will take you to other sites which may or may not require registration to download the resource

Webinars

• Optimizing Customer Retention Programs (the full version of the home page webinar snippet) download
  From Portrait Software
• US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling download
  From BitPipe.com
• Recession-busting Marketing: How Top Companies are Applying Customer Analytics and Changing the Game in 2009 download
  From American Marketing Association

Podcasts

• Marketing Magazine Weekly Podcast: Maths and Marketing download
  From MarketingMag.com.au

White Papers

• Optimal Targeting Through Uplift Modeling: Generating higher demand and increasing customer retention while reducing marketing costs download
  From Portrait Software
• Optimizing Customer Retention Programs: New Forrester Research Report download
  From Portrait Software

Other

• Uplift Modelling brochure from Portrait Software download
  From Portrait Software