Welcome to Campaign Checkup

Welcome to the free online tool that has the potential to revolutionise your marketing campaigns.
There is a wonderful moment of ‘dawning’ whenever we explain what Uplift Modeling (the engine behind Campaign Checkup) can deliver. It’s that ‘wow’ look which we hope to replicate many times over using this online tool.

A small word of warning though, after your ‘wow’ moment you will quickly morph into asking questions like ‘but how?’ and ‘would it work for me?’ Rather than have you perplexed, we suggest that you gather your last campaign’s data (including from your control group and your per unit financial data) and complete a checkup on your campaign.

That way you can see exactly the potential budget savings and ROMI for your campaign based on your data. The form for the checkup is here.

Please feel free to browse the site, read the documents, listen to the webinars and comment on the blogs.

 

This entry was posted on Sunday, July 5th, 2009 at 9:52 pm and is filed under For Analytics and Statistics Professionals, For Direct Marketers, For Marketers & Students. You can follow any responses to this entry through the RSS 2.0 feed.

 

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