Who uses Uplift?

Uplift modeling requires control groups and is of greatest benefit in competitive markets where customers are subject to many influences. It can be used to reduce costs, to increase revenues and to enhance customer satisfaction and retention.

Uplift modeling has been used by organisations in telecommunications, financial services and B2C retail brands. You can read more about the benefits Uplift has delivered for:

• US Bank (financial services)
• Telenor (telecommunications)