US Bank (banking)
US Bank is using next generation Uplift analytics to boost the ROI of marketing programs while slashing program costs using this new best practice.
Results achieved include:
- Increase incremental cross-sell revenue by greater than 300%
- Reduce mailing volumes by up to 40%
- Isolate and eliminate the negative effect of marketing
- Achieve a 5-fold increase in campaign ROI when compared with existing programs
You can hear Jane Muelhaupt, Vice President, Consumer Direct at U.S. Bank explain how US Bank achieved these results using Uplift in a webinar on Bitpipe.com.
More about Jane Muelhaupt
Jane Muelhaupt has nearly 20 years of experience in managing direct marketing initiatives, primarily for the financial services industry. As vice president, consumer direct for U.S Bank, she focused on overall marketing and creative strategy, model development and data-mining in order to optimize incremental response across all product campaigns for both customers and prospects.