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	<title>Comments on: Yes Virginia, it does mean better marketing ROI</title>
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	<description>make every interaction count</description>
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		<title>By: A Kaye</title>
		<link>http://www.campaigncheckup.com/yes-virginia-it-does-mean-better-marketing-roi/comment-page-1/#comment-5</link>
		<dc:creator>A Kaye</dc:creator>
		<pubDate>Mon, 06 Jul 2009 08:39:53 +0000</pubDate>
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		<description>Interesting, are marketers left or right brain people? Even if I am not very numbers-savvy can I use these kinds of tools?  I would worry that I would need an accountants or actuary&#039;s brain to make it work.</description>
		<content:encoded><![CDATA[<p>Interesting, are marketers left or right brain people? Even if I am not very numbers-savvy can I use these kinds of tools?  I would worry that I would need an accountants or actuary&#8217;s brain to make it work.</p>
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